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The internet has brought with it some incredible opportunities for marketing across the many industries, it has also been a source of confusion or overwhelming stimuli.
The modern marketplace is awash with different tactics and campaigns with varying levels of success. For every Ice Bucket Challenge, there’s a failed branding .
It’s one of those indescribable impossibilities, the concept of marketing has been bandied around for many years with many discernible and admittedly solid definitions.