Internet Trends & The Rise Of Unorthodoxy Marketing Tactics

It’s one of those indescribable impossibilities, the concept of marketing has been bandied around for many years with many discernible and admittedly solid definitions. One thing is certain across all disciplines and trains of thought, like it or not – marketing is an integral part of any successful business apparatus and strategy.

As time has shifted with technological advances and opening endless avenues of exposure for potential clients, there has never been a more fruitful time to be thinking against the traditional grain. The old methods have their credence of course, but the tendency for a brand to become synonymously anonymous is creeping up as the old tricks continue to dominate.

So how best to approach this indiscernible beast? Unorthodox thinking, fresh perspectives, and the willingness to risk it all to reap the modern rewards. We’re going to try to shed a little light on the concept, as well as explore a little about marketing in the modern workplace.

The Misperceptions Of Marketing

Some see marketing as a simple buy/sell algorithm, promoting brand awareness, advertising campaigns, sales or simply garnering interest. All of these have a role to play in modern marketing, but none are the full spectrum – at least not in the modern context.

Before the advent of the internet there were stringent and set rules to follow for companies to garner interest and create a brand that was worth customers attention and time. It was almost to a science to determine how people would act and react to any given message and companies made hand over fist because of the somewhat predictable nature of consumers.

Then the internet came and turned the entire concept on its head. The world went from grounded and predictable channels of messaging and content to an entire new galaxy altogether. The internet broke new ground in allowing companies to promote and brand themselves in a litany of new and exciting ways. If we were to consider the notion of marketing as the idea of awareness, the internet was the saviour for those looking to get creative.

Harnessing The Unexpected

The world had now changed, and the principles were up in the air for many years to come, companies and brands now had the capacity and competition expanded beyond any preconceived notion. Some companies were able to harness this new landscape rather effectively and have since gone onto resounding success and notoriety in their respective industries while others have floundered and lost a lot of steam in the subsequent years due to a lack of fresh ideas or a meandering return on investment.

The unorthodox solutions have been proven to be volatile, yet effective when implemented in the right capacity. Some of the more encompassing instances of success in the unorthodox world include a focus on:

Virality

There is the old testament that controversy sells. This old school mentality has bled into the modern appropriation of what is known as ‘Viral’ content or branding. You’ve seen the manner in which a video or piece of content has generated digital wildfire and has brought an idea or name to the lips of people all around the world in a matter of hours or days. This concept of virality has been an effective part of modern branding and marketing due to the incessant and overwhelming firestorm it can create.

Viral challenges like the Ice Bucket Challenge which brought a small fundraising campaign to the forefront of attention was an effective means of unorthodox yet effective marketing. It can be a slippery slope and can backfire causing a major backlash and severe damage to the brand, so it’s always a gamble of sorts.

Getting Creative

There is the old testament that controversy sells. This old school mentality has bled into the modern appropriation of what is known as ‘Viral’ content or branding. You’ve seen the manner in which a video or piece of content has generated digital wildfire and has brought an idea or name to the lips of people all around the world in a matter of hours or days. This concept of virality has been an effective part of modern branding and marketing due to the incessant and overwhelming firestorm it can create.

Viral challenges like the Ice Bucket Challenge which brought a small fundraising campaign to the forefront of attention was an effective means of unorthodox yet effective marketing. It can be a slippery slope and can backfire causing a major backlash and severe damage to the brand, so it’s always a gamble of sorts.

An ‘Engaging’ Concept

Community engagement is one of the lifeblood tactics for ensuring your messaging is going to as wide of an audience as possible. While it’s never been more important to remain in a more personal relationship with your consumers, there’s an incredible number of businesses and companies that are not able to utilise this simple approach effectively, oftentimes being forgotten by modern consumers.

The tactic of promoting social engagement can be noticed in the realms of social media. One instance that pops to mind is with camera companies endorsing and promoting their customers by holding competitions and celebrating the use of their products and services.

The Gangbuster Rewards For Trailblazers

It’s quite simple to notice the results of going for the unorthodox and adapted solutions of the modern marketplace. The world is not going back to the days before the internet anytime soon, so the smarter and surviving companies are the ones who adapt, go bold and truly think outside of the box.